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Print Marketing Ideas to Promote Your Small Business Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan. Printing is more affordable than ever, which means your marketing budget…

Whether you’ve realized it or not, design plays a huge role in branding. Design goes into every aspect of your corporate identity – from business cards, to web design, to promotional product imprints. The most important thing to remember is that the purpose of your design is to convey information to your audience. In order…